Shannon Vossler

Story-Crafter.

Nonfiction TV/Video Producer.
Creative Development Lead.

About Me

I’m an Emmy-winning, flannel-wearing, coffee-guzzling kind of gal who can produce the hell outta some television, if I do say so myself.

 

I believe whole-heartedly in the power of visual storytelling to communicate persuasive,
emotional and sometimes eye-opening messages; to transport viewers into the hearts,
minds and shoes of my subjects; and to pull the curtain back on some of the
most unique topics and subcultures in the world.

 

From a ridiculous Animal Planet series about cats to a creepy, immersive docuseries about life in the wilderness of Maine, I spent almost a decade dreaming up new series concepts for major cable networks, and bopping back and forth between Boston, New York, and DC to develop millions of dollars worth of content. My stint with This Old House Productions/TIME, Inc and the non-profit Homes For Our Troops earned a National Daytime Emmy Award in 2015 for Outstanding Lifestyle Program.

 

In July of 2015, I shut the doors on my own production company to join the in-house team at
St. Jude Children’s Research Hospital. Since moving to Memphis, I (and my waistline) have fully embraced the fried-chicken-and-ribs kind of lifestyle, and my passion for telling beautiful and impactful stories is right at home amongst the genius scientists and adorable patients.

 

I firmly believe in doing things the Right Way: building authentic relationships,

interweaving unforced narratives, and transforming everyday humans into the

superheroes they deserve to be.  

 

WHAT I'm Best At:

Throughout the industry, there are thousands of flavors of "producers."
We can do a lot of things, but there are certain things we excel at. These are mine:

Story Producer

Whether in a conventional, linear, beginning-middle-end story, or a more emotional, convoluted sort of narrative, I can turn any person or any object into a hero, making the audience care about what happens to them.

Development Producer

If you’re a client or company that has a message that has to be communicated, but you don’t know where to start, I can take that seed and grow it into a full-blown creative concept, with a detailed plan to execute.

Field Producer

You know what you need to get, you just don’t know how (or can’t physically be there) to get it—give me your beat sheet and I’ll dive in, making the most of any opportunity that arises, and thinking on my feet to get the job done well.

 
 

PAST CLIENTS & PARTNERS

 

SOME OF MY FAVORITE PROJECTS

2018 Webby Award Nominee,
2018 Chicago/Midwest Emmy Winner

Hope and Healing:
RETINOBLASTOMA TREATMENT
St. Jude Patient Recruitment

The challenge here was to provide an ample amount of information for new families, while being personable and reassuring AND reinforcing St. Jude’s expertise and success. After talking to many families facing this disease, my solution was to focus on a Success Story and a Success In Progress, interweaving the procedural details with the "spoon full of sugar" storytelling.

The Soup's "Song of the Year" 2011

Welcome Home
This Old House Web Series

While filming episodes for the Emmy-Award-winning 35th Season This Old House, we met many incredible, inspiring American veterans through a partnership with Homes For Our Troops. Since it would have been thematically inappropriate to deviate from the time-honored format of This Old House, we decided to create individual, four-episode web series to tell the more detailed stories of each of our amazing featured veterans.

Chicago Cubs Scout Story
Short Form Sports Documentary

When the Front Office of the Chicago Cubs wanted to shine a light on the unsung heroes that build a World Championship team from the ground up, I immediately was excited to make the “real-life Moneyball.” Never before had a professional ball team been so willing to pull the curtain back on their scouting process—and the entire organization was at our disposal and willing to accommodate. Many, many travel miles (and many, many high school/college games later) we finally learned the Scouts' lingo.

2018 Bronze Telly Award Winner

Must Love Cats
Animal Planet Series

This off-kilter, fun-loving, favorite-of-The-Soup series started with a network request for the “Anthony Bourdain of Cats.” After an exhaustive casting search—with many “unique” cat lovers in the mix—we found an LA comedian with a guitar that set the tone for the entire show. It was quite a learning experience translating ideas from development into full-fledged production; and as a result, helped inform the rest of my pitching sensibilities.

When a Calling Becomes a Career
Employee Appreciation

Every year, at the "State of St. Jude" assembly, the CEO of St. Jude Children’s Research Hospital likes to start with an inspirational video. The theme for 2016 was “employee stories”--we faced the challenge of telling stories from the past in a visual and engaging way. Inspired by Story Corps, my Videographer spearheaded the design while I hunted down and captured the narratives. Although I still firmly believe that everyone has a story, this project tested our abilities to tell staff stories in a short, visual manner.

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